Debranding Trump

Dano CC BY 2.0 DEED

Agence France-Presse (AFP) quoted me in Posts Falsely Say Trump Name Erased from New York Properties. It reads, in part,

“We have already seen cases where Trump’s name has been removed from a property because the owner no longer thought it benefited the property,”¬†David Reiss, professor at Brooklyn Law School, confirmed to AFP on October 4.

In September 2023, it was also¬†reported that Trump would sell his multimillion-dollar lease on a public golf course in the Bronx to the Bally’s casino chain . . . “naming rights are often a separately negotiated item. For instance, companies pay millions of dollars to get naming rights to stadiums,” Reiss explained.

Both the Trump Tower and Trump Park Avenue, for example, still bear the former president’s name and remain under his ownership, as of this writing, a member of buildings staff confirmed to AFP by telephone.

AFP contacted the Trump Organization for further comment, but a response was not forthcoming.

While exceptions happen, Reiss noted that “generally when a party gives up ownership or control of a property, their name goes with them.”